Next batch: November 4, 2025
Launch your digital marketing career in 4 weeks. Master SEO, social media, email marketing, and e-commerce fundamentals. Perfect for beginners with no prior marketing experience required.
2 Classes per Week • 6:30 PM - 8:00 PM (PST)
© 2025 TechyCamp. All rights reserved.
Prerequisites
Basic computer literacy and familiarity with social media platforms
No prior marketing experience required - we start from scratch
Willingness to learn and apply concepts consistently
Access to a computer with internet connection
Learning Outcomes
Industry-relevant skills that companies actually need
SEO & SEM Mastery
Optimize websites for search engines and run effective paid search campaigns to drive qualified traffic.
Social Media Expertise
Create engaging content, build community, and run successful paid campaigns across all major platforms.
Email Marketing Skills
Build segmented lists, craft compelling campaigns, and analyze metrics to drive conversions.
E-Commerce Knowledge
Understand online store operations, conversion optimization, and customer journey mapping.
Course Curriculum
Structured curriculum designed to take you from fundamentals to job-ready skills
Start your journey by understanding the digital marketing landscape, customer behavior, and core marketing strategies.
Introduction to Digital Marketing & E-Commerce – Overview of the industry, career paths, roles, transferable skills, and how digital marketing creates business value
Understanding the Customer Journey – Learn how consumers move through the marketing funnel from awareness to loyalty and how to map that journey
Marketing Strategy Fundamentals – Explore core concepts like value creation, branding, target audiences, and setting digital marketing goals
E-Commerce Essentials – Understand online store operations, product listings, user experience, and conversion optimization basics
Building a Career in Digital Marketing & E-Commerce – Guidance on job readiness, professional tools, and practical skills for entry-level roles
Assignment
Quiz
Master search engine optimization and paid search strategies to drive qualified traffic to websites.
Funnel & Persona Fundamentals – Learn about the marketing funnel (awareness → consideration → conversion → loyalty) and how to create customer personas
SEO Basics & Search Mechanics – Understand how search engines work, what SEO is, and core concepts like keyword research and ranking factors
SEO Application Techniques – Optimize website content, images, meta descriptions, internal/external linking, and use tools to assess performance
SEM & Display Advertising – Explore paid strategies including Google Ads and display advertising, ad formats, targeting, and bidding
Strategic Execution & Measurement – Combine organic (SEO) and paid (SEM/display) tactics to drive traffic and optimize campaigns
Assignment
Quiz
Learn to build brand presence, engage audiences, and run effective campaigns across social media platforms.
Introduction to Social Media Marketing & Core Pillars – Define social media marketing, explore key platforms, and the five core pillars: strategy, planning & publishing, listening & engagement, analytics & reporting, advertising
Social Media Strategy, Planning & Publishing – Set campaign goals, choose target audiences and platforms, design brand voice, and schedule content timing/frequency
Listening & Engagement on Social Media – Use social listening tools, respond to comments and feedback, build relationships, and develop brand voice
Social Media Analytics & Reporting – Track metrics, analyze performance data, create reports, and use insights for optimization
Paid Social Media & Testing – Learn about paid social advertising (platforms, formats), set up campaigns, measure ad performance, and conduct A/B tests
Assignment
Quiz
Master email marketing fundamentals, from strategy and list building to campaign execution and analytics.
Introduction to Email Marketing & Strategy – Learn what email marketing is, how it fits into broader marketing, and use SWOT/PESTLE frameworks and SMART goals
Types of Marketing Emails – Explore different email kinds: welcome emails, newsletters, promotional emails, retention emails, and practice writing compelling copy
Tools, Lists & Segmentation – Build and segment mailing lists, use tools like Mailchimp and HubSpot, and handle crisis communication
Data & Analytics in Email Campaigns – Study key metrics (open rate, click-through rate, bounce rate), collect and analyze data, and present performance reports
Running a Full Email Campaign – Apply everything in a mock campaign: set goals, segment lists, create email series, execute, measure, and present results
Assignment
Quiz
Social Media Manager
Talha is a seasoned social media manager with extensive experience in digital marketing strategy and execution. With 5+ years in the industry, he's managed successful campaigns for startups, SMBs, and established brands. His expertise spans social media marketing, content strategy, SEO, and paid advertising. Having worked across multiple industries, he brings practical insights on building effective digital marketing campaigns that drive real business results.
Expertise
5+
Years in Digital Marketing
50+
Successful Campaigns
15+
Brands Managed
2M+
Social Media Reach
Course Investment
Join hundreds of students who have transformed their careers through hands-on learning and expert mentorship.
PKR 4,999
One-time payment • No hidden fees
Tuesday and Thursday • 6:30 PM - 8:00 PM (PST) • 4 Weeks
What's Included
20+ live interactive sessions
Personal mentor (weekly 1-on-1s)
Real-world capstone project
Lifetime community access
Have Questions?
Find answers to common questions about the course, enrollment, and what to expect
No prior marketing experience is required! This course is designed for complete beginners. We start from the fundamentals and gradually build up your digital marketing skills. All you need is basic computer literacy, familiarity with social media, and enthusiasm to learn.
You'll need a computer (Windows, Mac, or Linux) with a modern web browser and accounts on major social media platforms. We'll guide you through setting up free tools like Google Analytics, Mailchimp, and other essential marketing software during the course.
The course includes 1.5 hours of live instruction twice per week. We recommend dedicating an additional 3-5 hours per week for practice, working on campaigns, and completing assignments. Consistent practice is key to mastering digital marketing!
Yes! Upon successfully completing the course and all assignments, you'll receive a certificate of completion from TechyCamp that you can add to your portfolio, resume, or LinkedIn profile to showcase your digital marketing skills.
All live sessions are recorded and made available to enrolled students. You can watch the recordings at your own pace. However, we highly recommend attending live sessions for the best learning experience, real-time Q&A, and networking opportunities.
Yes! Students have access to our community Discord channel where you can ask questions, share your campaigns, get feedback from instructors and fellow students, and network throughout the week.
Absolutely! By the end of the course, you'll have created and executed multiple real marketing campaigns including SEO audits, social media campaigns, and email marketing series. You'll have a portfolio of work to showcase to potential employers or clients.
This course prepares you for entry-level positions like Digital Marketing Specialist, Social Media Manager, SEO Specialist, Email Marketing Coordinator, or Content Marketing roles. It also provides a strong foundation for freelancing or starting your own marketing consultancy.
No coding knowledge is required! While we'll cover some basic website optimization concepts, you don't need programming skills. The focus is on marketing strategy, campaign execution, and analytics – all achievable without coding.
Yes! Once enrolled, you get lifetime access to all course materials, recordings, templates, resources, and tools. You can revisit the content anytime and benefit from future updates to stay current with digital marketing trends.
